The Logo Design and Brainstorming Process - Create Strong Concepts
Duration: 2h 10m | .MP4 1920x1080, 30 fps(r) | AAC, 48000 Hz, 2ch | 1.48 GB
Genre: eLearning | Language: English
Have you ever been overwhelmed by the logo design process or have a hard time coming up with ideas? This beginner level class walks you through several brainstorming steps that help you generate ideas and concepts.

We will use word mapping to help us craft meaningful ideas as well as learn how to brainstorming lots of different shapes and ideas. We will learn how to slowly eliminate concepts to help us find our final chosen ideas to send off for approval.

In Adobe Illustrator we work with finding the right typography choice, using grids, picking color palettes and creating different variations for our logo.

We will take this a step further and create a business card and a letterhead. This will help show off our idea by using a real world practical project.

This course is also a part of the bigger Graphic Design Masterclass Learn GREAT Design course also Available on Skillshare but wanted to provide this as a separate mini course for those interested in this particular process.

Brainstorming does not have to be complicated so let's see this logo design process in action. See you in the first lessons! Let's Learn Together.

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